JAKKS Pacific Extends BLACK+DECKER Toy Licensing Deal Through 2028 in US, Canada, Mexico and Colombia
JAKKS Pacific renewed its BLACK+DECKER toy licensing agreement with Stanley Black & Decker through December 2028, covering role-play products in the US, Canada, Mexico and Colombia. The extension expands into new product categories—housewares, kitchen appliances and power tools—and plans wider retail distribution at Target, Walmart and Amazon.
1. Extended Licensing Agreement
JAKKS Pacific has renewed its licensing partnership with Stanley Black & Decker for the BLACK+DECKER toy line, extending the agreement through December 2028 and covering the United States, Canada, Mexico and Colombia.
2. Expanded Product Offerings
The renewed deal broadens the portfolio into new categories—housewares (vacuum, steam mops), kitchen appliances (coffee makers, blenders) and power tools (drills, saws)—plus role-play tents and paint sets to enhance creative play.
3. Retail Distribution and Best Sellers
Major retailers including Target, Walmart and Amazon will carry the expanded lineup, with top sellers such as the Tool Belt Set, Electric Power Drill, Coffee Maker and Mixer consistently driving sales.
4. Strategic Impact for JAKKS Pacific
The extension leverages over 20 years of brand collaboration to stabilize recurring licensing revenue, deepen market penetration and support product innovation across multiple price points.