JAKKS Pacific Renews Super Mario Galaxy Toy Partnership, Pre-Orders Begin Feb. 20
JAKKS Pacific renewed partnership with Universal Products & Experiences, Illumination and Nintendo for an all-new Super Mario Galaxy Movie toy line, with pre-orders from February 20 ahead of the April 1 release. Its 2023 Super Mario Bros. Movie collection drove double-digit growth in JAKKS Pacific’s action figures and collectibles business.
1. Partnership Renewal and Launch
JAKKS Pacific renewed its partnership with Universal Products & Experiences, Illumination and Nintendo to produce a Super Mario Galaxy Movie toy line, opening pre-orders on February 20 ahead of the film’s April 1, 2026 theatrical debut.
2. Product Portfolio and Features
The collection features best-selling 5-inch articulated figures of Mario, Yoshi, Rosalina and Bowser Jr., new 1.5-inch mini figures, deluxe playsets such as Bowser Castle and Gateway Galaxy, 9-inch plush characters and glow-in-the-dark Luma yoyos, with Target and Walmart carrying exclusive packs.
3. Retail and Market Outlook
JAKKS Pacific’s 2023 Super Mario Bros. Movie assortment ranked among the top 50 best-selling toys for multiple months and fueled double-digit growth in its action figures segment, setting expectations for similar sales momentum from the new Galaxy line.