Jeep Hybrid Cherokee Sells 4,500 Units YTD; Stellantis to Build Voyah EVs
Jeep deliveries rose 3% in Q1 while Ram brand sales jumped 20%, but the new Cherokee hybrid sold about 4,500 units through April, capturing under 1% of the compact SUV segment despite a $60 monthly lease incentive. Stellantis will build Dongfeng’s Voyah EVs at its Rennes plant under a 51/49 joint venture, boosting European EV capacity.
1. Jeep Cherokee Hybrid Sales Performance
Jeep deliveries rose 3% in Q1 while Ram brand volume jumped 20%, driven by the return of the Hemi V-8 engine. The new Cherokee hybrid sold about 4,500 units through April, capturing under 1% of the compact SUV segment despite a $60 monthly lease incentive.
2. Voyah EV Production Joint Venture
Stellantis and Dongfeng signed a memorandum of understanding to establish a 51/49 joint venture that will produce Voyah-branded electric vehicles at the Rennes plant in France. Localizing EV output leverages Stellantis’ existing European capacity and Dongfeng’s supply chain to avoid import tariffs and expand competitive offerings.
3. Stream Dealer Marketing Partnership
Stream Companies was named a certified partner for Stellantis MarketCenter, offering direct mail, media buying and point-of-purchase materials for Chrysler, Dodge, Jeep, Ram, Fiat and Alfa Romeo dealers. The collaboration aims to help dealers leverage co-op investments at scale and enhance integrated marketing solutions nationwide.