Jeep Rolls Out Wrangler America250 Edition with Marvel Tie-Up for 85th Anniversary
STLA•Jeep launches Summer of Jeep 'The Original Superheroes' campaign for its 85th anniversary, collaborating with Marvel on the Wrangler America250 edition with a Captain America shield tire cover. The late-2026 co-branded ads spotlight seven veteran drivers across models including Grand Cherokee, Cherokee, Gladiator and Compass.
1. Campaign Overview
Jeep and Marvel have unveiled The Original Superheroes campaign to celebrate Jeep's 85th anniversary, highlighting the brand's heritage of service and adventure. The campaign introduces the new Wrangler America250 edition with Captain America-themed design and honors seven honorably discharged U.S. veterans.
2. Product Editions and Veteran Spotlight
The Wrangler America250 special edition features red, white and blue exterior cues and an exclusive Captain America shield tire cover. Jeep’s iconic nameplates—Grand Cherokee, Cherokee, Gladiator, Grand Wagoneer and Compass—are each driven by a real veteran captain in the campaign visuals.
3. Marketing Rollout Timeline
Co-branded advertising will run across social media, television and on-site activations, leading up to the Avengers: Doomsday theatrical release on December 18, 2026. A 30-second TV spot and long-form video content directed by Anthony Leonardi III will roll out in late 2026.
4. Implications for Jeep Brand
The collaboration aims to strengthen Jeep’s brand equity and appeal to patriotic consumers, leveraging Marvel’s pop culture reach. As Jeep marks 25 years as America’s Most Patriotic Brand, this campaign could drive incremental showroom traffic and heightened media engagement.
