IBM and The All England Lawn Tennis Club have signed a multi-year renewal of their landmark technology agreement, extending a collaboration that began with the Wimbledon website launch in 1995. The new deal cements IBM’s role as the official AI, cloud and digital transformation partner, with joint teams co-creating next-generation features for The Championships. This extension will leverage IBM’s watsonx AI platform and hybrid cloud infrastructure to build personalized experiences designed to attract both existing and younger global audiences.

Over the 2025 tournament, AI-driven tools such as Live Likelihood to Win and Match Chat powered by IBM’s technology delivered a 16% year-on-year increase in overall engagement. More than 20 million unique users followed grass-court action via the Wimbledon app and website, with the app itself reporting a 19% uptick in sessions and earning an average store rating of 4.9 stars. Awards followed: the All England Club was named Sports Organisation of the Year at the 2025 Sports Technology Awards for its pioneering use of AI to deepen fan immersion.

Analysts at Jefferies upgraded IBM to a Buy rating in early 2026, citing a recent 33% rally in its stock over the prior 12 months—a performance that outpaced industry peers by more than 15 percentage points. They highlighted IBM’s strategic acquisition of HashiCorp to bolster multi-cloud and AI infrastructure tools, and pointed to collaborative projects such as a new quantum processor partnership with Cisco. In quantum computing, IBM has neared US$1 billion in cumulative technology signings, with hundreds of ecosystem partners and a decade-long roadmap poised to address error correction and unlock breakthroughs in materials science, logistics and advanced analytics.