JELL-O Simply Debuts with 25% Less Sugar and Real Fruit Juice for $3.99
KHC•JELL-O has launched Simply, a permanent line of ready-to-eat gelatin desserts made with real fruit juice, 25% less sugar and no FD&C colors or artificial sweeteners at $3.99 per four-pack. Pudding and gelatin mixes will arrive nationwide in August 2026 at $2.24 per box in four flavors.
1. Launch of JELL-O Simply
JELL-O Simply introduces a ready-to-eat gelatin line made with real fruit juice, eliminating FD&C colors and artificial sweeteners while cutting sugar by 25%. The four-pack is priced at $3.99 and is available nationwide in Orange, Raspberry Lemonade and Blueberry flavors.
2. Mix Rollout Timeline
In August 2026, JELL-O Simply gelatin and instant pudding mixes will hit shelves across the U.S. at $2.24 per box, offered in four flavors: Vanilla with real vanilla, Chocolate with real cocoa, Banana with real banana, and Strawberry with real strawberry juice.
3. Portfolio Modernization Commitment
The launch marks a milestone in Kraft Heinz’s pledge to remove FD&C colors from its U.S. portfolio by end of 2027. JELL-O Simply represents a broader effort to renovate iconic brands and align product ingredients with evolving consumer preferences.
4. Consumer Demand Trends
Rising health concerns are reshaping the dessert category, with half of parents avoiding artificial sweeteners and one in three ranking sugar content as their top concern. JELL-O Simply aims to attract younger families seeking familiar treats made with simpler, real ingredients.
