Joey Logano has acquired an equity stake in Huntersville Ford, a local dealership in North Carolina, after 17 years in the NASCAR Cup Series and 14 seasons driving Ford vehicles. He partnered with the Kraus Automotive Group, building on long-standing relationships formed through Team Penske’s Ford program.

Logano will not oversee daily operations but will act as a strategic ambassador, using race wins and his media presence to drive vehicle traffic and sales. He aims to integrate Sunday track results with Monday showroom promotions and develop cross-promotional campaigns tied to Ford’s motorsport performance.

He highlighted Ford’s century-old racing roots, from Henry Ford’s early sweepstakes victories that funded the Model T through today’s Charlotte R&D center. Logano noted that the same engineers developing prototype street vehicles also work on race cars, creating a feedback loop that accelerates technology transfer.