K Wave Media Signs HYBE Deal, Aims for $100M Revenue with 50–70% Growth
K Wave Media signed a global exclusive distribution deal with HYBE for BTS, SEVENTEEN and LE SSERAFIM concert videos and merchandise effective April 3, 2026, targeting revenue above $100 million. Rabbit Walk and Inticube acquisitions should lift pro forma revenue 50–70%, and BTS’s tour is forecast to generate $1.45 billion.
1. Global Distribution Agreement
K Wave Media’s subsidiary Play Company established an exclusive global distribution agreement with HYBE effective April 3, 2026. The deal covers digital video and merchandise content for HYBE artists including BTS, SEVENTEEN and LE SSERAFIM, positioning K Wave Media to monetize high-demand concert assets worldwide.
2. Pro Forma Growth and Revenue Targets
K Wave Media recently acquired Rabbit Walk and a controlling stake in Inticube Co., Ltd., projected to boost pro forma annual revenue by 50–70%. Combined with the projected $1.45 billion BTS world tour through March 2027, the company is targeting total annual revenue exceeding $100 million.