Keurig Dr Pepper Names JDE Peet’s Rafael Oliveira to Lead €15.7 Billion Coffee Unit
Keurig Dr Pepper has appointed JDE Peet’s CEO Rafael Oliveira as chief executive of its future Global Coffee Co after acquiring 96.22% of JDE shares in its €15.7 billion deal. He will join Keurig Dr Pepper’s executive leadership team and report to CEO Tim Cofer during the business separation phase.
1. Acquisition Completion
Keurig Dr Pepper has finalized its €15.7 billion acquisition of 96.22% of JDE Peet’s shares, triggering the planned delisting of JDE Peet’s from Euronext Amsterdam on April 30.
2. Leadership Appointment
Rafael Oliveira, who became CEO of JDE Peet’s in November 2024, will serve as CEO of the newly formed Global Coffee Co and continue his role on JDE Peet’s board.
3. Integration and Reporting
During the integration phase, Oliveira will join Keurig Dr Pepper’s executive leadership team and report directly to CEO Tim Cofer, aligning coffee operations with the broader corporate strategy.
4. Strategic Implications
This leadership decision supports Keurig Dr Pepper’s plan to split into Beverage Co and Global Coffee Co, leveraging Oliveira’s global market expertise to drive growth across segments and channels.