KFC Drops First Single to Promote $7–$11 Box Feasts
KFC has released "Finger Lickin' Machine", its first commercial single, launching on Spotify and social media to drive engagement for its new $7, $9 and $11 Box Feasts. The Colonel will surprise LA creators with limited-edition physical copies alongside Box Feast giveaways.
1. Single Launch and Distribution
KFC unveiled "Finger Lickin' Machine" as its first commercial single, streaming on Spotify and major social platforms with an extended 90-second cut formatted like a music video to maximize replayability and social feed visibility.
2. Box Feast Promotion
The song serves as the centerpiece of KFC’s new Value Feast lineup, promoting $7, $9 and $11 Box Feasts that bundle chicken items, fries, sauces and a medium drink to drive incremental order value and repeat purchases.
3. Experiential Marketing in Los Angeles
In a pop-up activation, the Colonel surprised content creators throughout Los Angeles with limited-edition physical vinyl and CD copies of the single, paired with Box Feasts, to generate real-world buzz and social media amplification.