KFC Rolls Out $7, $9 and $11 Value Feast Boxes to Drive Traffic
Yum! Brands' KFC unit is launching Value Feast lineup with Box Feasts starting at $7, $9, and $11, each packing multiple items (snackers, nuggets, fries, drink). The campaign emphasizes abundant portions at accessible prices, aiming to boost comparable sales and traffic across more than 30,000 global restaurants.
1. Value Feast Launch
KFC has unveiled its Value Feast lineup featuring three Box Feast options priced at $7, $9 and $11. Each box includes combinations of snackers, nuggets, fries and a medium drink, aiming to offer an 'irrational amount of chicken' for the price.
2. Pricing and Menu Details
The $7 Box Feast contains one Snacker, five nuggets, 3 oz fries and a medium drink; the $9 version doubles the snackers; the $11 box includes a chicken sandwich, two tenders, fries and a drink. Guests can customize snackers with spicy mayo, coleslaw or both at participating locations.
3. Sales and Traffic Goals
By delivering abundant portions at accessible price points, KFC targets a boost in comparable sales and guest counts across its network of over 30,000 restaurants worldwide. The launch is intended to meet evolving consumer value expectations as living costs rise.