Klaviyo has unveiled two AI-powered agents—Composer, now in public beta, and an enhanced customer agent—designed to collaborate to drive revenue growth for consumer brands. CMO Jamie Domenici will detail how these tools integrate marketing automation and customer experience on NYSE Live, aiming to optimize campaign performance and personalized outreach.
Klaviyo unveiled two AI agents—Composer and an enhanced customer agent—that will work together to drive revenue growth for consumer brands. The dual-agent framework aims to integrate marketing automation with customer interactions to boost campaign ROI.
Composer, Klaviyo's new AI marketing agent, has entered public beta with features such as automated email sequence creation, audience segmentation suggestions, and A/B testing optimization. The beta release allows users to test generative content tools for campaign design and performance analysis ahead of full launch.
The upgraded customer agent incorporates advanced natural language processing and predictive analytics to personalize customer interactions across email and messaging channels. New capabilities include churn prediction alerts, personalized product recommendations, and real-time response generation.
CMO Jamie Domenici will detail the agents’ integration and revenue-driving mechanics on NYSE Live, underscoring Klaviyo’s push into AI-driven marketing solutions. The company anticipates these tools will accelerate client acquisition and elevate lifetime value metrics.
