Klaviyo unveils headless CRM upgrades at K:BOS customer conference
KVYO•KVYO•KVYO•KVYO•Introduced SQL querying inside the Klaviyo Data Platform in preview, translating plain-language prompts into SQL for marketers.
Rebranded Marketing Analytics as a Personalization layer, using specialized models to decide targeting, content, timing, and channel.
Expanded Customer Agent with 100+ language support; voice support flagged as coming soon.
Klaviyo used its K:BOS annual customer conference to unveil a “headless” shift that opens its CRM to external AI agents.
Platform access expands via 260+ MCP tools and 490+ APIs, enabling use from Claude, ChatGPT, or other AI systems.
