Kohl's Shares Jump 17% on April Sales Beat and Buy Upgrade
KSS•Kohl's shares jumped 17% May 29 after reporting stronger-than-expected April sales and Q1 results driven by positive comp-store growth in women's, kids and home decor. A buy upgrade and value-focused proprietary brands spurred a 20% post-earnings rally despite a 20% year-to-date decline.
1. Q1 Beat and April Sales Surprise
Kohl's reported Q1 revenue surpassed expectations and April comparable-store sales rose in women's, kids and home decor, supporting its turnaround plan.
2. Stock Surge and Buy Upgrade
The stock rallied 20% post-earnings and climbed as much as 17% intraday on May 29, driven by the financial beat and a buy rating.
3. Focus on Value and Proprietary Brands
Kohl's emphasis on proprietary brands and value pricing across its national network aims to attract budget-conscious consumers as essential costs rise.
