Kraft Heinz, Disney form multi-year strategic alliance across parks, cruises, media
DIS•Marketing and launch timing
The partnership includes integrated marketing campaigns, digital content and brand-led promotions across Disney media platforms.
The alliance launches this summer, with early activations planned for D23: The Ultimate Disney Fan Event on Aug. 14-16.
Rollout across parks, resorts and cruises
The deal rolls out across Disney’s North American parks and resorts and Disney Cruise Line, with new menu items, dining experiences and branded equipment.
Ten Kraft Heinz brands will be integrated into guest offerings across hundreds of dining locations, including HEINZ condiment stations.
Kraft Heinz and Disney announce long-term alliance
Kraft Heinz struck a long-term, multi-year strategic alliance with Walt Disney spanning foodservice, media, events, studios, streaming, parks, resorts, cruises.
