Kraft Heinz Expands Hockeyville to 13 Winners, Funds $50,000 Rink Upgrades
Kraft Heinz expanded its Hockeyville program to 13 provincial and territorial winners in its 20th year, awarding $50,000 upgrades to 11 community rinks and donating $130,000 in NHLPA equipment. Finalists go to public vote April 3-4 for $250,000 in upgrades and an NHL preseason game, while the runner-up receives $100,000.
1. Program Expansion
In its 20th year, Kraft Heinz expanded the Hockeyville contest to award Provincial & Territorial Winners across all 13 regions of Canada, marking the first time the program has guaranteed representation from every province and territory.
2. Funding Details
Eleven communities each received $50,000 for arena upgrades, while NHLPA Goals & Dreams and the NHL/NHLPA Industry Growth Fund contributed $130,000 in new hockey equipment, providing $10,000 per winning community.
3. Prize Structure and Next Steps
On March 21, the top two finalists will be announced and open to public voting from April 3-4, competing for a grand prize of $250,000 and an NHL preseason game, with the runner-up securing a $100,000 upgrade grant.