Kraft Heinz Launches Kids Electrolyte Drink and ‘Mr.57’ NFL Campaign
Kraft Heinz is rolling out Capri Sun Hydrate, one of the first kids-specific electrolyte drinks with Vitamin E and 50 percent less sugar than leading sports beverages across three flavors. It also turned the NFL 57th draft pick into “Mr.57” as a promotional ambassador.
1. Launch of Capri Sun Hydrate
Kraft Heinz has introduced Capri Sun Hydrate, designed specifically for children with an electrolyte blend plus Vitamin E. The product features 50 percent less sugar than leading sports drinks, no artificial flavors, colors or preservatives, and is available nationwide in Fruit Punch, Tropical Punch and Lemon Lime.
2. NFL Draft 'Mr.57' Campaign
The company leveraged its iconic '57' heritage by transforming the NFL Draft’s 57th overall pick into a branded persona called 'Mr.57'. This promotional activation aims to engage football fans, drive social media buzz and reinforce brand visibility during a major sporting event.