Kraft Heinz Rolls Out $2.99 Lunchables Snackables with 5g Protein
Kraft Heinz launched Lunchables Snackables, a $2.99 dual-compartment snack pack delivering 5g protein with cheese, crackers and fruit snacks or graham crackers. It debuts two varieties—Cheddar Cheese Snackables paired with Welch’s Reduced Sugar Mixed Berry Fruit Snacks and Colby Jack Cheese Snackables paired with chocolate chip graham crackers—nationwide at retail.
1. Product Launch
Kraft Heinz has introduced Lunchables Snackables, its first double-compartment snack pack, now rolling out nationwide at $2.99 per pack. Each package delivers 5 grams of protein and combines cheese, crunchy crackers and a poppable component to cater to on-the-go and social snacking occasions.
2. Variety Options
Snackables launches in two SKUs: Cheddar Cheese Snackables feature classic cheddar with mini crackers and Welch’s Reduced Sugar Mixed Berry Fruit Snacks, while Colby Jack Cheese Snackables pair smooth Colby Jack cheese with mini crackers and chocolate chip graham crackers. Both varieties aim to offer balanced bite-sized portions that appeal to children and parents alike.
3. Market Strategy
The launch taps into growing demand for shareable, bite-sized snacks, leveraging Lunchables’ mix-and-match heritage to drive incremental category growth. By pricing at $2.99 and positioning Snackables as both convenient and social, Kraft Heinz seeks to capture increased snacking occasions and strengthen its Lunchables portfolio.