Kraft Heinz Unveils PowerMac with 17g Protein, 6g Fiber at $2.99
Kraft Heinz launches PowerMac, a protein- and fiber-enriched mac & cheese with 17g protein and 6g fiber per serving, rolling out nationwide in April 2026 at $2.99 per 7.25 oz box in Original and White Cheddar flavors. This innovation addresses consumer demand and could boost category penetration and sales velocity.
1. Product Introduction
PowerMac blends Kraft’s iconic cheese powder with a proprietary pasta enriched to deliver 17g of protein and 6g of fiber per serving. Available in Original and White Cheddar flavors, the formula was developed over nearly a year to maintain the classic creamy taste.
2. Consumer Demand Trends
Over 50% of shoppers seek more protein and fiber, and better-for-you mac & cheese is outpacing the broader category. PowerMac aims to close the frequency gap by offering enhanced nutrition at a lower price point than rival premium options.
3. Rollout and Pricing Strategy
PowerMac hits major retailers nationwide in April 2026 at an accessible $2.99 per 7.25 oz box. The brand plans to expand into additional formats later in the year to drive repeat purchases and shelf visibility.