Kroger’s Harris Teeter Launches 4X Fuel Points Fridays, Prepares Q1 Results
KR•Harris Teeter will offer 4X fuel points on Fridays from June through August, converting each $1 spent into 4 points worth up to $1.00/gallon at Harris Teeter, BP and Amoco stations. Kroger enters Q1 with identical sales growth and e-commerce momentum offsetting pharmacy headwinds and price investment drag.
1. Harris Teeter’s 4X Friday Fuel Points Program
From June through August, Harris Teeter will offer 4X Fuel Points every Friday, allowing VIC program members to earn 4 points per $1 spent. Points can be redeemed at Harris Teeter Fuel Centers and participating BP and Amoco stations for up to $1.00 off per gallon.
2. Q1 Earnings Outlook
Kroger heads into its Q1 earnings reporting with a focus on identical sales growth, e-commerce momentum and improved customer traffic. These positives are expected to counterbalance pharmacy segment headwinds and the drag from increased price investments on margins and earnings.
