KT&G affiliate ASF launches LOOP nicotine pouches in South Africa
MO•LOOP nicotine pouches launch in South Africa
KT&G affiliate ASF, a nicotine pouch maker acquired in December 2025 by KT&G and Altria, launched its LOOP brand in South Africa.
The rollout targets Johannesburg and Cape Town first, using local import and distribution partner Venture South.
South Africa positioned as expansion gateway
The move positions South Africa as a gateway for wider African expansion as KT&G builds out its nicotine pouch category.
