Lamar Advertising Price Target Increased to $150 on Stronger Ad Demand Outlook
TD Cowen raised Lamar Advertising’s price target to $150 from $140, signaling a more bullish outlook on billboard advertising demand. The upgrade reflects expectations of improved occupancy rates and accelerated digital revenue growth in the upcoming quarters.
1. Analyst Price Target Increase
TD Cowen raised its price target for Lamar Advertising to $150 from $140 on February 24, reflecting a more bullish outlook on advertising demand. The action adjusts the firm’s valuation assumptions across both traditional and digital billboard segments.
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