Lanvin Group Posts €240M FY2025 Revenue, 18% Drop, DTC Sales at 68%
LANV•Lanvin Group’s FY2025 revenue fell 18% to €240 million, with gross profit at €140 million (58% margin) and adjusted EBITDA loss improving to €90 million from €94 million. Direct-to-consumer sales accounted for 68% of revenue, with Lanvin and Wolford showing sequential second-half momentum following cost and portfolio optimizations.
1. FY2025 Financial Results
Lanvin Group generated €240 million in revenue for FY2025, down 18% year-over-year, with gross profit at €140 million (58% margin). Contribution profit improved to a negative €31 million from €34 million, and adjusted EBITDA loss narrowed to €90 million from €94 million, driven by cost discipline.
2. Channel and Regional Performance
Direct-to-consumer remained the largest channel at 68% of total sales, with Lanvin and Wolford delivering improving trends in the second half. North America showed relative resilience through St. John, while EMEA and Greater China demand softened before operational adjustments took effect.
3. Strategic Initiatives and Leadership
Selective store closures and the Caruso carve-out sharpened focus on core luxury brands and supported cost optimization. Key leadership appointments—Barbara Werschine as Lanvin deputy CEO, Marco Pozzo as Wolford CEO and Mandy West at St. John—aim to drive the next phase of brand development.
