Latham Group is exhibiting for the first time at the 2026 NAHB International Builders’ Show to commemorate its 70th anniversary. The company is presenting its full product portfolio at Booth S6119 and in the Virtual Concept Home by NewHomeSource, highlighting next-generation plunge pools, spas, vinyl liners and autocovers.

Latham introduced the Homebuilder Preferred Partnership Program and Model Home Pilot program to support builders with integrated sales training, design center integration, model homes, Parade of Homes participation and installation support. These initiatives leverage less invasive installation practices to minimize production delays and reduce risk for homebuilders seeking move-in-ready pool installations.

The company launched two new Milan fiberglass plunge pools measuring 8′x14′ and 10′x20′ with swim-up seating and slip-resistant steps to meet rising demand for compact outdoor solutions. It also unveiled three built-in spa pool models—Axiom 12 Deluxe, Axiom 14 Deluxe and Bermuda 12 Deluxe—combining pools and spas with multiple entry points and gel coat finish.

Latham expanded its Ultra-Seam technology to pool walls, producing over one million virtually seamless vinyl liners to date for enhanced aesthetics and strength. The company also refreshed its Borderless, Traditional and TrueStone liner collections with new marble, sandstone and destination-inspired patterns, and introduced 92″ vinyl spa liners for compact installations.