Lee Enterprises Partners with Hudl to Stream Free High School Sports in 72 Markets
Lee Enterprises has partnered with Hudl to distribute free high school sports video and storytelling across 72 markets, reaching millions of fans, families, coaches and athletes. The collaboration marks Lee’s largest local sports media effort, leveraging Hudl’s network with over 300,000 teams to broaden community engagement and ad opportunities.
1. Partnership Overview
Lee Enterprises and Hudl announced a content partnership to expand high school sports coverage across Lee’s 72 markets, offering free video highlights and storytelling to local fans, families, coaches and athletes. The initiative represents one of the largest local sports media collaborations, aiming to deliver multimedia coverage without paywalls.
2. Strategic Benefits
By leveraging Hudl’s relationships with over 300,000 teams globally and thousands of high schools nationwide, the partnership is designed to boost community engagement and deepen fan loyalty. Lee expects to monetize the expanded video reach through targeted digital advertising and sponsorship packages tied to local sports content.
3. Implementation and Outlook
Rollout will begin with the upcoming high school sports seasons, covering both boys’ and girls’ athletics and spotlighting marquee plays along with everyday achievements. The phased expansion across all 72 markets will be supported by community-focused storytelling and opportunities for local advertisers to align with high school sports enthusiasm.