Life Time Launches 8-Week 60XT Challenge with $27,000+ Prize Packages
Life Time is relaunching its 8-week 60XT Challenge from March 30 to May 28 with a $60 registration fee, four program plans, in-app workouts and habit tracking. Five grand prize winners will receive packages worth over $27,000 after submitting transformation results, following 25,000 inaugural participants.
1. Program Overview
Life Time’s 60XT Challenge runs March 30–May 28 with a $60 registration fee for an eight-week body transformation program. Participants select from four goal-based plans featuring three weekly strength sessions, three cardio workouts, daily habit tracking and a personal training session via the Life Time app.
2. Participation History
The inaugural 60XT Challenge attracted over 25,000 participants, building on two decades of Life Time fitness events that have engaged nearly 3.5 million people. The program leverages Life Time’s network of 190 athletic country clubs and AI-powered health companion to boost member commitment.
3. Prize Structure
At the challenge’s conclusion, participants submit transformation data and before-and-after photos for judging. Five grand prize winners receive packages valued at more than $27,000, while additional finalists receive packages valued at over $16,000 each.
4. Strategic Impact
By integrating coaching, recovery services and nutrition tools into a gamified challenge, Life Time aims to deepen member engagement and drive recurring revenue through app subscriptions and dynamic personal training upsells.