Life Time Opens Second Hybrid XT Studio, Launches $25K LT Games Dallas in October
LTH•Life Time will open a second HYBRID XT studio at Life Time Frisco and host LT Games Dallas October 2–3, 2026 with a $25,000 prize purse and 144-athlete cap. Registration fees of $249 for members and $299 for non-members could bolster event revenue and member growth.
1. Expansion and Studio Opening
Life Time is expanding its LT Games hybrid competition by opening a second dedicated HYBRID XT studio at Life Time Frisco, following the inaugural Minneapolis location in 2025 and enhancing its Signature Group Training footprint.
2. Competition Details and Registration
The Dallas LT Games will take place October 2–3, 2026, limit participation to 144 athletes and feature a $25,000 prize purse. Registration opens July 14 for members at $249 and July 16 for non-members at $299.
3. Financial Implications and Membership Impact
Premium registration fees combined with a 144-athlete cap could generate roughly $40,000 in registration revenue, while high-profile competitions can boost club memberships and drive ancillary spending at Life Time facilities.
4. Hybrid Fitness Trend and Strategic Positioning
With hybrid fitness ranked among the top industry trends, Life Time is leveraging its HYBRID XT studios and LT Games platform to capture market share, strengthen its competitive fitness leadership and reinforce member engagement.
