Lifeway Foods is celebrating its 40th year in the cultured dairy industry by presenting new product innovations at Natural Products Expo West 2026 in Anaheim, California. The company’s interactive booth highlights four decades of kefir leadership and invites attendees to sample products and learn about probiotic benefits.

Muscle Mates™ is an 8 oz lactose-free, ready-to-drink functional beverage formulated with 20 grams of protein, 5 grams of creatine and 12 live and active probiotic cultures. Designed for pre-workout fuel, post-workout recovery and daily gut health, the product will roll out across grocery stores, fitness centers and select retailers nationwide.

Probiotic Kefir Butter™ is a cultured butter available in Unsalted, Sea Salt and Honey Butter varieties, crafted with Lifeway’s signature kefir cultures and low lactose content. The product aims to combine indulgent flavor and functional nutrition, targeting both everyday cooking and chef-style finishing touches.

Lifeway is leveraging rising consumer demand for protein, probiotics and fermented foods as the global cultured dairy market is projected to surpass $75 billion over the next decade. By expanding its product lineup and distribution channels, the company seeks to strengthen its market leadership and drive revenue growth.