Lightspeed integrates with Meta Conversions API to link in-store sales to ad tracking
LSPD•Lightspeed Retail adds Meta Conversions API integration
Lightspeed launched an integration with Meta Conversions API for Lightspeed Retail to link in-store sales to Meta ad campaigns.
Retailers can sync product catalogs to Meta, send point-of-sale transactions server-side, and improve attribution, campaign optimization, and return on ad spend.
The integration targets brick-and-mortar merchants without ecommerce sites, and also extends to omnichannel sellers seeking unified cross-channel performance measurement.
The feature is available now for Lightspeed Retail customers.




