Lightspeed survey shows 56% of US parents expect higher back-to-school spending

Lightspeed analysis of a 1,000-parent US survey for the 2026-27 school year flagged rising back-to-school spending pressure.

• 56% expect to spend more than last year; inflation cited by 35%, broader cost of living by 31%.
• Social media influence remains a cost driver; 62% sometimes pay more than planned for specific brands or trending items.
• AI adoption is emerging in shopping workflows; 41% used AI to compare prices and find deals, though only 5% rely on it as a primary source.
• Consumer trust risks surfaced; 45% are concerned about AI-driven dynamic pricing, including 21% very concerned.