LiveRamp Powers Predactiv’s New Secure PII Onboarding for Lookalike Modeling
LiveRamp enabled Predactiv clients to onboard PII into privacy-safe identifiers such as hashed emails, MAIDs and IP-based IDs, integrating with Predactiv’s new Lookalike Modeling feature. The partnership expands LiveRamp’s identity resolution workflows, unlocking automated modeling and audience activation and opening new monetizable data products.
1. Integration Overview
Predactiv has integrated LiveRamp’s identity resolution service, allowing data owners to securely translate offline PII—names, addresses, emails and phone numbers—into interoperable, privacy-safe identifiers for activation within the Predactiv Data Platform.
2. Expanded Data Capabilities
Clients can now send raw PII to LiveRamp for hashing into Hashed Email Addresses, Mobile Advertising IDs and IP-based identifiers, then seamlessly onboard those IDs into the Predactiv platform for modeling, analytics, enrichment and audience activation.
3. Revenue Implications
The collaboration creates new monetizable pathways for data providers, retailers and survey firms by enabling automated lookalike modeling and scalable audience products built on first-party PII assets without the need for custom engineering workflows.