Loblaw Accelerate partners with Criteo to expand Canada retail media email ad sales
CRTO•Loblaw Advance names Criteo preferred demand partner in Canada
- Loblaw’s retail media unit, Loblaw Advance, partnered with Criteo, naming it a preferred demand partner in Canada.
- Criteo becomes the direct sales agent for Loblaw Advance email display inventory across Shoppers Drug Mart/Pharmaprix, PC Optimum, PC Express newsletters.
- The deal expands advertiser access to Loblaw’s network backed by 18 million active PC Optimum members, 2,500 stores, and about 25 million subscriber emails weekly.
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