Lyft posts record bookings, but higher promotions fuel profit miss
LYFT•Partnerships support rideshare trips
Partnerships drove about 30% of North American rideshare trips in the quarter, Lyft said, citing its alliances with DoorDash and United Airlines.
Third-quarter outlook and growth strategy
For the third quarter, the company forecast gross bookings of $5.5 billion to $5.67 billion, compared with Wall Street expectations of $5.57 billion.
Lyft has sought to improve growth and profitability by steering riders toward higher-value services, including premium rides, airport trips and chauffeur offerings, while also expanding its European operations through FreeNow by Lyft.
A year after closing its acquisition of European ride-hailing app FreeNow, Lyft said the business is performing better on an organic basis amid integration into its global platform.
Bookings reach a record amid World Cup demand
The FIFA soccer World Cup, held in the U.S., Canada and Mexico, lifted demand during the second quarter, especially for airport rides and in host cities.
Gross bookings, which measure the total value of transactions on its platform, rose 23% to a record $5.50 billion in the three months ended June 30.
Second-quarter results beat revenue estimates, but profit missed
Lyft beat analysts' revenue estimates for the second quarter on Thursday as a surge in riders and trips lifted bookings to a record, though heavier spending on promotions left net income short of expectations.
The ride-hailing services provider has stepped up spending on incentives and loyalty programs to attract and retain customers and sustain growth.




