MAC Cosmetics Becomes #1 Lip Brand in Over 850 Kohl’s Sephora Locations
Since its March 2 debut, MAC entered over 850 Sephora at Kohl’s sites and secured the #1 lip brand and #5 overall ranking, driving new foot traffic. Seventy-three percent of MAC buyers were brand new and shoppers aged 65+ were represented 22% above Sephora’s norm.
1. Launch Scale at Kohl’s Sephora
MAC Cosmetics rolled out to more than 850 Sephora at Kohl’s locations on March 2, marking its first entry into Kohl’s-operated Sephora shops and significantly expanding the retailer’s premium beauty offerings.
2. Sales Rankings and Category Performance
In its first month, MAC surged to the top lip brand position at Sephora at Kohl’s and achieved the number-five spot overall within that channel, encompassing both online and in-store sales.
3. New Customers and Demographic Shifts
Seventy-three percent of buyers at Kohl’s were new to MAC, while representation of shoppers aged 65 and older was 22% above Sephora’s average, with Black, Hispanic, Asian and male customers also overindexed.
4. Strategic Impact for Kohl’s
The strong uptake of MAC products at Kohl’s enhances foot traffic, diversifies the retailer’s beauty customer base and underscores the value of its partnership with Sephora to attract mature and varied demographics.