Macy's Debuts Google Gemini-Powered AI Assistant as Alphabet Invests Billions in AI Race
Macy's has launched an AI shopping assistant powered by Google's Gemini model to deliver personalized product recommendations across its digital channels. Apple's 50th anniversary retrospective notes Alphabet and Microsoft have committed tens of billions to AI, underscoring an investment race that could weigh on Google's competitive positioning.
1. Macy's Unveils Gemini-Powered AI Assistant
Macy's rolled out an AI shopping assistant powered by Google Gemini across its website and mobile app, enabling customers to receive personalized product recommendations, style suggestions and real-time inventory updates. The tool leverages Gemini's large language and multimodal capabilities to interpret user queries in natural language and guide purchase decisions.
2. Escalating AI Investments by Alphabet
Alphabet has invested tens of billions in AI development, including its Gemini model and cloud infrastructure, as competition with Microsoft and other tech giants intensifies. This surge in spending underscores the strategic importance of AI in driving future growth and could pressure margins as Alphabet balances hefty R&D costs with revenue targets.