Magnite Enables Unified Programmatic Linear and Streaming Buying for AMC Global Media
Magnite expanded its ClearLine programmatic platform to include AMC Global Media’s linear networks, FAST channels, and AMC+ streaming service, enabling unified buying through a single access point. The deal also leverages Magnite’s Live Scheduler to optimize and standardize live linear addressable inventory across platforms.
1. Partnership Expansion
Magnite has partnered with AMC Global Media to offer programmatic access to the network’s linear channels, FAST offerings, and AMC+ streaming service through its ClearLine platform. This consolidates separate linear and streaming workflows into a single interface for buyers.
2. ClearLine and Live Scheduler Integration
ClearLine delivers activation and curation for programmatic buys of AMC content, while Live Scheduler provides a standardized framework for planning, executing, and tracking live linear addressable inventory. Together, they reduce fragmentation and improve efficiency in live TV environments.
3. Market Implications
The unified offering responds to buy-side demand for consolidated inventory access and is timed ahead of the 2026-27 upfront season. By simplifying cross-platform execution, Magnite aims to increase transaction volumes and drive operational efficiencies for advertisers and media owners.