Magnite Expands dentsu Collaboration for Data-Driven Premium CTV Activation in Sweden
MGNI•Magnite has partnered with dentsu in Sweden to accelerate CTV activation across premium inventory using built-for-video tools and programmatic infrastructure. The expanded EMEA collaboration integrates Magnite’s technology with dentsu’s AMX Premium Video solution to enhance data-driven, scalable and transparent programmatic buying in Sweden’s maturing CTV market.
1. Partnership Expansion in Sweden
Magnite has extended its existing EMEA collaboration with dentsu into the Swedish market, aiming to streamline connected TV activation across premium inventory through a deeper integration of programmatic tools and services.
2. Technology Integration and Benefits
The partnership leverages Magnite’s built-for-video tools and programmatic infrastructure to power dentsu’s AMX Premium Video solution, delivering enhanced transparency, data-driven targeting and more efficient deal execution for advertisers.
3. Impact on CTV Market
By enabling scalable, algorithmic planning and reducing operational friction, the collaboration is positioned to accelerate programmatic adoption in Sweden’s maturing CTV market and drive measurable performance gains for brands.
