Magnite has partnered with dentsu in Sweden to accelerate CTV activation across premium inventory using built-for-video tools and programmatic infrastructure. The expanded EMEA collaboration integrates Magnite’s technology with dentsu’s AMX Premium Video solution to enhance data-driven, scalable and transparent programmatic buying in Sweden’s maturing CTV market.
Magnite has extended its existing EMEA collaboration with dentsu into the Swedish market, aiming to streamline connected TV activation across premium inventory through a deeper integration of programmatic tools and services.
The partnership leverages Magnite’s built-for-video tools and programmatic infrastructure to power dentsu’s AMX Premium Video solution, delivering enhanced transparency, data-driven targeting and more efficient deal execution for advertisers.
By enabling scalable, algorithmic planning and reducing operational friction, the collaboration is positioned to accelerate programmatic adoption in Sweden’s maturing CTV market and drive measurable performance gains for brands.
