Magnite Expands Programmatic Ads to 4,000 Aircraft via Viasat Aviation Partnership
MGNI•Magnite has partnered with Viasat Aviation to integrate its programmatic advertising platform into Viasat’s in-flight Wi-Fi and entertainment systems across 4,000 aircraft operated by 60 airlines. This deal opens premium, data-driven ad inventory to 250 million annual passengers via seat-back screens and personal devices.
1. Partnership Details
Magnite has integrated its programmatic advertising platform into Viasat Aviation’s in-flight connectivity and entertainment systems, enabling brands to buy ads in real time for seat-back screens and personal devices accessed via onboard Wi-Fi.
2. Global Coverage
Viasat powers connectivity on over 4,000 aircraft across 60 airlines and serves 250 million passengers annually, unlocking one of the last major offline advertising environments as premium, addressable inventory based on route, destination and events.
3. Benefits for Advertisers
The collaboration offers automated, data-driven buying with dynamic targeting by route and events, streamlined ad formatting, reliable measurement and brand-safe, high-attention environments that engage travelers during extended in-flight periods.
