Magnite, ITN expand partnership to add agentic AI tools for local linear TV ads - MGNI News | RalliesMagnite, ITN expand partnership to add agentic AI tools for local linear TV ads
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MGNI• Magnite and ITN expand local linear TV ad partnership
- Magnite expanded its partnership with ITN to add agentic AI to local linear TV ad buying via Magnite’s Orchestration layer.
- Integration of ITN’s seller agent targets real-time activation and optimization of local linear inventory with advanced audiences.
- Full integration is slated for Q4 2026, combining ITN’s NXTv infrastructure with Magnite’s ClearLine execution platform.
- Buyers are expected to move from planning to launch in hours, replacing multi-week workflows with automated forecasting and activation.
- Magnite’s buyer agent is set to support single RFPs across local linear and CTV, with omnichannel forecasting, booking, and reporting.
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