Magnite says Live Scheduler powers 4,000 live events since November launch - MGNI News | RalliesMagnite says Live Scheduler powers 4,000 live events since November launch
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MGNI• Live Scheduler adoption and live sports ad spend
- Magnite highlighted growth in live streaming advertising ahead of the fall sports schedule, anchored by NFL and college football.
- Live Scheduler has been used by 37 media owners to schedule and monetize more than 4,000 live events since last November.
- From January to July, global live sports ad spend on Magnite rose 56% year over year.
- More than 5,800 advertisers bought live sports inventory that did not spend on it in the prior year.
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