Magnum Ice Cream Co. Launches 5% ABV Popsicle Hard RTDs Nationwide
Magnum Ice Cream Company will license the Popsicle brand to Tilray Brands for a line of 5% ABV Hard RTD malt beverages in Cherry, Orange and Grape, launching this month in major US retailers such as Walmart and Kroger. A fourth Firecracker flavor is scheduled for May.
1. Licensing Agreement Details
Magnum Ice Cream Company has entered a licensing agreement with Tilray Brands to develop Popsicle Hard, a line of 5% ABV malt-based ready-to-drink beverages. The initial offering includes Hard Cherry, Hard Orange and Hard Grape varieties, packaged in a four-cans-per-flavor mixed pack.
2. Distribution and Retail Partners
The Popsicle Hard range will roll out this month in select national outlets, targeting major retailers including Walmart, Kroger, Albertson’s, Safeway, Food Lion, Ingles and Buc-ee’s. This broad distribution network aims to swiftly scale Nielsen-recognized nostalgic flavors into the alcoholic RTD segment.
3. Upcoming Flavor and Brand Extension
Following the initial launch, a fourth Popsicle Hard Firecracker flavor—evoking the red, white and blue ice pop—will debut in May. This seasonal extension is expected to sustain consumer interest and drive additional licensing revenues through the summer.