MarketWise Survey Shows Tokenized Gold Market Triples to $7.13B, 18% Sell Crypto
MarketWise survey of 1,000 U.S. digital asset investors found the tokenized gold market tripled from $1.9B in 2025 to $7.13B in 2026, with $178B in trading volumes and 18% selling crypto for gold. It also found 73% expect gold to hold value over the next century versus 19% for Bitcoin.
1. MarketWise Survey Details
MarketWise polled 1,000 U.S. investors with digital asset exposure to gauge preferences between tokenized gold and cryptocurrencies.
2. Tokenized Gold Market Expansion
The tokenized gold market grew from $1.9 billion in 2025 to $7.13 billion in 2026, with $178 billion in trading volumes, and 18% of respondents reported selling crypto to buy gold tokens.
3. Investor Sentiment Shift
Survey participants showed 73% expect gold to retain value over the next century versus 19% for Bitcoin, and 60% said they would trust gold over Bitcoin in a financial emergency.
4. Crypto Losses and Reallocation Drivers
56% of investors reported losses exceeding 20% on crypto investments compared with 11% on gold, citing volatility (27%) and inflation fears (18%) as primary reasons to reallocate assets.