Mattel expands WWE toy deal to include Lucha Libre AAA licensing partnership - MAT News | RalliesMattel expands WWE toy deal to include Lucha Libre AAA licensing partnership
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MAT• Mattel adds Lucha Libre AAA Worldwide to WWE portfolio
- Mattel struck a multi-year global licensing deal with WWE to add Lucha Libre AAA Worldwide to its WWE action-figure portfolio.
- A new AAA action-figure line launches in fall 2027, extending Mattel’s wrestling collectibles beyond WWE-branded talent.
- Mattel Creations will debut a made-to-order Mr. Iguana figure at San Diego Comic-Con as the first product tied to the agreement.
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