Mattel revealed a global cross-category Masters of the Universe product line inspired by the upcoming live-action film, set to hit retail shelves globally on April 25, 2026. The initial launch covers toys, gaming, collectibles, apparel and more, with additional drops scheduled throughout 2026 and into 2027 to sustain consumer engagement.

The program features over 70 partners and licensees including action figures in Kids Core, Chronicles Collector and Origins lines, Masters-themed Barbie Signature dolls, Funko Pop! vinyls, Goodr sunglasses, Hot Wheels die-cast cars, buildable Brick Shop sets, TEMPTATIONS cat treats and a special UNO game with a “Sword of Power” rule. Exclusive retail collaborations are designed to broaden reach and appeal to fans of all ages across major retailers worldwide.

Mattel Press and its publishing partners will expand storytelling with a young adult novel on Teela, a junior retelling, a graphic novel set in the film universe and an art book, all timed to support the theatrical debut on June 5, 2026 in the U.S. and subsequent international rollout via Sony Pictures International Releasing.