Mattress Firm has initiated its annual Memorial Day Sale from April 29 through June 9, aiming to capture summer home upgrade demand. The campaign spans all U.S. stores and online channels, positioning the retailer to benefit from seasonal shifts and major consumer events like graduations and road trips.

Shoppers can save up to $700 on top brands such as Sealy Posturepedic and Sleepy's, get a king bed for the price of a queen, and access queen-size hybrid mattress and adjustable base bundles for $499.99. Entry-level Sleepy's Basic innerspring mattresses start at $219.99, with accessory bundles offering up to $150 off pillows, sheets and protectors.

The sale includes 0% interest financing options for 36–72 months via the Mattress Firm credit card, 3% back on select brands, and no-credit-needed lease-to-own plans starting at a $1 initial payment. Military personnel, teachers, students, nurses, doctors, government officials and first responders receive an extra 10–20% off select items.

By combining aggressive pricing, extended financing and targeted discounts, Mattress Firm anticipates a boost in average order values and foot traffic. Executives expect the promotion to elevate second-quarter comparable sales and reinforce the retailer’s position as consumers seek cooler, more supportive sleep solutions for the summer months.