McDonald’s Rolls Out $3 Menu and Big Arch Burger as Q1 Sales Seen Up 3.9%
McDonald’s US same-store sales are projected to rise 3.9% in Q1 after a 7% gain last quarter, with international markets adding an estimated 4% growth. The chain’s under-$3 menu, $4 breakfast deal, viral Big Arch burger and six new specialty beverages aim to bolster sales despite higher beef costs and weather headwinds.
1. Q1 Sales Projections
McDonald’s expects US same-store sales to increase 3.9% in the first quarter following a 7% gain last period, while international markets are projected to grow by 4%. Factors such as poor weather, the lapping of last year’s promotional tie-ins and higher beef costs are potential drags on performance.
2. Value Menu Initiatives
The company introduced an under-$3 menu to replace its buy-one, get-one promotion, alongside a $4 breakfast deal and ongoing $5 to $6 meal offers. Franchisees report that specific price points resonate more strongly with customers, although full adoption may take time.
3. Big Arch Burger Launch
McDonald’s launched the Big Arch burger in March, spurring a temporary sales boost after the CEO’s viral taste-test video. Initial results were strong, but sales have since waned and the sandwich is slated to roll off menus soon.
4. Specialty Beverage Rollout
In late April, McDonald’s unveiled six specialty drinks, including refreshers and customizable “dirty sodas.” Franchisees believe the new beverage platform could drive a mid-single-digit sales lift by boosting check sizes and food attachment rates.