MercadoLibre’s Take Rates Jump to 25.2% and Active Buyers Grow 26%

MELIMELI

MercadoLibre raised transaction take rates to 25.2% in Q3 2025 from 18.4% in Q3 2023 and saw active buyers grow 26% year-over-year. Mercado Pago’s 72 million users and top NPS in Brazil, Mexico and Argentina support its aim to be Latin America’s largest digital bank using Gen AI for underwriting.

1. Share Performance Trails Broader Market

MercadoLibre closed the most recent session down 1.16% relative to its prior day’s finish, underperforming major Latin American equity benchmarks that were broadly flat or slightly positive. This pullback follows a six-day rally during which shares climbed approximately 7%, suggesting short-term profit-taking among institutional holders. Average daily trading volume over the past ten sessions surged 35% above its 30-day norm, indicating elevated investor activity around this pullback. Analysts note that while the decline is modest, it may reflect growing caution around consumer spending trends in key markets.

2. Fintech Podcast Underscores Digital Banking Ambitions

In its latest Investor Relations podcast, Senior VP Andy Anavi reiterated MercadoPago’s strategy to evolve from a payments wallet into a full-service digital bank. The platform now serves 72 million active users and boasts the highest Net Promoter Scores in Brazil, Mexico and Argentina. Anavi emphasized the role of large language models for underwriting enhancements and personalized advisory, noting that generative AI will leverage existing user data to improve risk signals. He reaffirmed the goal of becoming Latin America’s largest digital bank by both user base and depth of engagement.

3. Ecosystem Gains Demonstrate Pricing Power

Recent metrics highlight the strength of MercadoLibre’s integrated model. In Q3 2025, transaction take rates reached 25.2%, up from 18.4% two years earlier, driven by higher-margin fintech services and value-added seller tools. Active buyer count grew 26% year-over-year, while fintech revenue contributed over 30% of total operating income for the first time. This sustained expansion of take rates and user engagement underscores the company’s ability to monetize its platform more effectively, reinforcing its long-term margin outlook.

Sources

ZFB