Meridian Holdings Marks 25 Years, Launches Pet TV with Petković Partnership
MRDN•Meridian Holdings has marked its 25th anniversary by naming football legend Dejan Petković as Global Brand Ambassador and launching a Pet TV platform in Brazil under License No. 0086/2024 valid through 2029. The operator posted $50.1 million revenue, up 17% year-over-year, and delivered its first GAAP-profitable quarter.
1. Anniversary and Global Expansion
Meridian Holdings began as Meridianbet in Europe in 2001 and now operates in 25+ regulated markets across four continents, supporting over 1,200 employees and maintaining in-house technology through B2B divisions Expanse Studios and GMAG with female representation exceeding 60%.
2. Record Quarterly Performance
In its latest quarter, the NASDAQ-listed company posted $50.1 million in revenue, a 17% year-over-year increase, and delivered its first GAAP-profitable quarter with Adjusted EBITDA surpassing guidance, marking its strongest performance on record.
3. Brazilian Market Partnership
Meridian holds federal betting License No. 0086/2024 valid through 2029 in Brazil and has appointed Dejan Petković as Global Brand Ambassador to launch a Pet TV platform and bolster brand engagement in the newly regulated market.
4. Responsible Gaming and Long-Term Strategy
The company enforces rigorous compliance across markets, implementing self-exclusion tools and strict age verification beyond regulatory requirements, and emphasizes sustainable customer relationships through responsible gaming infrastructure and community support initiatives.
