AppsFlyer secured over $1 billion in a Series E round at a $2.7 billion post-money valuation, with Meta joining Google, Moloco and Unity as minority investors. The funding is earmarked to accelerate independent omnichannel ad measurement and develop AI-driven attribution workflows that Meta can integrate into its advertising platform.
AppsFlyer closed its Series E financing with over $1 billion raised at a $2.7 billion post-money valuation. Moloco, Google, Meta and Unity each acquired minority stakes, joining a roster of backers that spans 15,000 global brand clients and 1,300 employees.
The investment underscores Meta’s commitment to independent, unbiased ad measurement as AI reshapes digital advertising. By integrating AppsFlyer’s omnichannel signals, Meta aims to improve attribution accuracy across mobile, web and connected TV environments.
Proceeds will drive development of agentic workflows and deeper analytics capabilities ahead of AppsFlyer’s planned IPO. The transaction remains subject to regulatory clearance before closing.
Finance
