Meta Patents AI System to Simulate Deceased Users’ Posts
Meta holds a December 2025 patent enabling AI to simulate social posts for deceased users across its apps with over 3.5 billion daily active users. The system could mimic past posting styles to keep accounts active, potentially sustaining user counts and opening new monetization avenues.
1. Patent Details
In December 2025 Meta secured a patent for an AI system designed to replicate a user’s past posting style and context after prolonged absence or death. The technology would analyze historical posts to generate new messages, replies and content that mirror the user’s voice.
2. Impact on User Metrics and Revenue
Meta reported over 3.5 billion daily active users across Facebook, Instagram, WhatsApp, Messenger and Threads. By keeping deceased users’ accounts posting, the company could preserve or inflate engagement metrics and explore new ad or subscription revenues tied to perpetually active profiles.
3. Ethical and Regulatory Considerations
The concept raises questions about consent, digital legacy management and user privacy, as simulated posts might blur boundaries between genuine human interaction and automated content. Regulators and privacy advocates may scrutinize potential misuse or emotional impact on grieving users.